My Work
RootRevive
Duration: January 2024-April 2024
Problem:
RootRevive is a company that was created for a Senior Project. Students were tasked with creating a company that focused on a social awareness issue currently facing society. RootRevive is focused on bringing awareness and information to the public about soil extinction and its severity.
Research:
To learn more about this issue primary research was done by reading various articles about soil health, soil extinction, composting, and the various effects climate change has had on each of those topics. The articles provided many statistics and lots of vital information that would beuseful for the design solution
Challenges:
When conducting research for this project, at times it was difficult to narrow down the area of research regarding this topic. There were many solutions to the problem of soil extinction, but picking the best one to focus on for the project proved to be difficult. Figuring out how to also reach a general audience in a way that could inspire others to help make a difference was also a unique obstacle and great learning experience.
Solution:
RootRevive is a company focused on bringing awareness to the issue of soil
extinction. It is focused on providing the public with information on the importance of soil, its extinction, and ways people can help improve soil health from home in the form of composting. This area was chosen because it is an issue that is currently very drastically affecting society but is not really known to many people. The use of posters, website, and an app design was created to bring awareness to this topic and reach a wider audience. The posters grab the audience's attention with alarming statistics, while the website offers detailed information about soil health, extinction, and composting. The app offers a more interactive approach focused on composting. Through the app the viewer can learn how to make their own compost bin, track
their progress, win rewards for meeting a goal, and interact with fellow users of the app.
Sketches
Final Products
Learnings:
This project was very insightful in learning the creation of a company that provides awareness towards a drastic issue. Many skills such as branding were also further defined through this process.
Impasto
Problem:
Create a brand for an Italian pasta company, including the name, logo, brand identity, and a specific feature to make highlight and make the company stand out from its competitors
Solution:
Created a restaurant called Impasto that is known for their Italian pasta and is specifically targeted to college aged students through the promotion of the restaurant's late night ordering and delivery system.
Problem:
The Media Arts, Design and Technology department at Chico State needed a poster and Instagram ad created to promote an event for retiring falculty
Solution:
Created a poster and Instagram ad highlighting the retiring faculty through headshot photos and the specifying the specific details of the event.
MADT Department Retirement Poster
Monterey Bay Aquarium Brochure Redesign
Problem:
Current brochures for the aquarium were outdated and needed a more modern fun look
Solution:
Created a brochure that clearly explains the attractions and exhibits at the aquarium and where to find them, while also simultaneously highlighting the main animals at the aquarium. The design also has an illustrative feel that appeals to young children and adults, that was inspired by watercolor designs found in children's books
Indigenous Knowledge: Exhibition Design
Duration: March 2024-May 2024
Design Team:
Isabella Fedeli
Jacob Rose
Leilani Olkeriil
Zachary Wallace
Alexis Hurley
Problem:
Create an exhibition that highlights various indigenous knowledge about living sustainably and connect it with Chico State by creating an interactive display highlighting one of the key values
Research:
The main research conducted for this project was focused on the Mechoopda tribe who originally resided where Chico State campus now stands. This research was done by looking at articles and other online resources.
My Role:
I was heavily involved in the exhibit design including the interactive design and initial panel design sketches I was also tasked with creating a promotional poster for the exhibit and worked on the final presentation for this exhibit.
Solution:
The exhibit needed a poster promoting the exhibit that specifically highlights what its about and its unique interactive experience, which can all be seen in this promotional poster.
Learnings:
This project taught provided me with a lot of exhibition design skills that I previously did not have. Value teamwork skills were also gained during this project.
Pure Leaf Tea Redesign
Problem:
Redesign a drink brand that looks like they need an updated design. Target a specific audience with the redesign and gear that design towards them
Solution:
Rebranded a tea company by having the packaging be in a soda can instead of a plastic bottle. Made the design more elegant and expensive looking by using a light cursive style font, while still being the same inexpensive tea product.
Multicultural Event Poster
Problem:
The Multicultural and International Community Festival that takes place on Chico State Campus needed a promotional poster highlighting the event and its details
Solution:
Created a poster that was bright and eye catching with a font that conveyed a fun atmosphere and also highlighted the event and its time and location. Also used graphics to convey to individuals what the event is about
Font Promotional Poster
Problem:
Tasked with creating a poster promoting a popular font style
Solution:
Created a poster highlighting the font Century Gothic. Specifically kept the colors dark to go with the sense of the the word "gothic". Also highlighted the name of the font and put the various letters in the background so individuals can see how the font could be used
